The soaring popularity of social media continues to have a significant impact on the industry of online advertising. Social media websites are now some of the most highly used and sought-after services on the internet. While it is impossible to predict levels of user adoption and success of newer sites like Google+ and Pinterest, there’s likely room for newer social media sites to grow and co-exist along with well-established titans such as Twitter and Facebook. Accordingly, social media will become a bigger part of online marketing in the near future as much of the world comes online and joins social media for the first time.
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